Our Story
The Marbled Murrelet is a small seabird that nests in old-growth forests along the Pacific Coast. Since 1992, their population has declined by 30 percent due to the destruction of old-growth forests on state and private lands.
Preserving the species and the ecosystems they live in will require conservationists, logging industries, local government, and tribal communities to work together as equals. We feel that the fight for a more sustainable and equitable future is similar to the efforts to save the Marbled Murrelet.
Both initiatives will rely upon bridge-building between groups that have not historically worked together. By making product development accessible to more organizations and communities, we hope to effectively build those bridges between technology, equity, and sustainability.
Credit: Rich MacIntosh/USFWS
Our Values
We started Murrelet Innovation to ultimately help people and the planet.
We believe that our expertise in sustainable product development can amplify the initiatives of organizations working on any of the UN’s 17 Sustainable Development Goals, both locally and globally.
But as important as these initiatives are, we will not make true impact without also working to dismantle systems of oppression in our society. In response to continued police brutality toward black communities and increased inequalities during the COVID-19 pandemic, companies have made statements promoting diversity, equity, and inclusion.
Why We're Different
We wish to go a step further and call for the end of systemic racism, white supremacy, colonialism, and the patriarchy.
We aim to back up these statements with concrete actions that allow us to be held accountable. In our first year of operation, we specifically aim to:
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Seek out work with women and BIPOC-led organizations
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Contribute monetary and in-kind donations to organizations combating societal injustices in the Greater Seattle Area
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Develop recruitment strategies and a company culture through a race and social justice lens
We hope that as we grow as a company, our level of impact in the community will scale accordingly.